People don’t necessarily think of Montana of as a vacation destination. But with beautiful national parks, a blossoming food and arts community and outdoor activities to fuel a healthy lifestyle, it can be just the break you need to get away.  Through the campaign, “The Sky’s the Limit,” we gave life to the most spectacular places, people and experiences you can have when visiting Montana. We brought in real people as influencers to document how they experience Montana, as this content was distributed across social, digital and traditional mediums. This authentic approach to storytelling invited visitors to learn, explore and dream up their own Montana experience.