North Face is often associated with fleece jackets and puffer parkas, but when in reality they are the true originators of outdoor retail. For their 50th anniversary, we celebrated their  rich history, creating a social timeline dated back to 1966. While managing hundreds of assets, I worked as both the content strategist and creative lead to tell the story of hundreds of pivotal brand moments, as we educated and inspired consumers to dive deep into the brand and Never Stop Exploring.