FOR RADIOLOGISTS. BY RADIOLOGISTS.

Enlitic

In February 2019, I was the first design hire at a clinical start-up specializing in bringing AI to radiology. The software was going to be incredible, but I challenged myself to make sure that clinicians actually wanted to use it. It needed to be a seamless experience, visually appealing and easy to use. I started my crash course in radiology, deep learning and data engineering. During my first eight months, I spent over 200 hours shadowing radiologists around the world, observing behavior and identifying needs and pain points. 

With this knowledge, I rebuilt the brand from the ground up to reflect these new learnings, and be able to compete with the major players in the space. Working with a group of young, ambitious engineers, we brought the first AI platform to the clinical space, just in time for the largest Radiology conference in the world. The platform was a hit, with partners and investors flying in. With new partners came deployments and with investors came expectations. In the eight months following, I built a product team of six, and developed the interface and design system that would support our efforts at scale, as well as advance the early prototypes to a commercially, deployable product. I worked with the Business Development and Sales teams to understand their unique strategy of leveraging a global distribution network to sell our product. All of these efforts have cumulated to one of the craziest years of my life, and the launch of our platform, “Curie,” named after the famous Radiologist, Marie Curie.

ROLE

Creative & Design Director